The ‘AIDA’ model created by Elias St. Elmo Lewis indicates that every purchase involves 4 stages and this holds true for students looking for admissions.
Awareness: Is the Student/Parent is aware his need to be admitted to a specific college/course/program?
Interest: Has the Student/ Parent shown interest in a particular College/ Course (by following on Social Media, giving a call, requesting a brochure or leaving their lead)?
Desire: Student/Parent starts to evaluate and compare various Colleges/ Institutes for a particular Course?
Action: Has the Student/Parent decided to take admission in a particular College/Course?
Social media is a great channel for highlighting where we accentuate the Colleges culture, beliefs, teaching staff, infrastructure, alumni, and accomplishments. To increase engagement, we have a social media account and post consistently, engage with followers, and reply to messages as well as comment threads.
We continuously update educative and informative blogs which boosts the institution’s overall image. We use it to build trust among visitors by writing on educational topics that are informative or helpful for students and their parents. Not only We share useful content related to your Colleges/ Universities, such as programme updates, student experiences, and events, but We can also use it to gain trust among audiences.
Search engine optimization is an essential component of blogging (SEO).